The Power of Our Behavior

Why is any reduction in consumption posed in terms of unbearable sacrifice, when no sacrifices are necessary to consequentially reduce consumption?

When we think of the word power, we associate it with external forces: energy, technology, the government, etc. But our own choices of behavior are a great power that's all ours. Collectively, our choices of behavior set the direction of our culture, economy, society and political order.

I have a simple standard for the value of information / knowledge: …