The Anti-Consumers

There are voluntary 'Anti-Consumers' like us, and increasingly, 'involuntary Anti-Consumers' who have no choice but to slash all discretionary spending to the bone.

Who are the biggest chumps in today's economy? One set of contenders is the corporations and marketers buying social media and search data on Anti-Consumers like myself who get their dopamine rushes from producing, not consuming and who experience extremely negative emotions when spending money on anything but the bare essentials.

Anti-Consumers are anat…