Cultural Stagnation and the Stagnation of Nostalgia

The fact that a major corporation is using a 53-year old song to sell trucks in 2023 is astounding.

During a few minutes of cable TV channel-surfing (in which the ads are far more interesting than the content), I came across a Ford truck ad and was struck that the soundtrack was a rock song from 1970, Up Around the Bend by Creedence Clearwater Revival. 

Although there is nothing particularly noteworthy about the mining of rock music classics for adverts, the fact that a major corporation is using a 53-year old song to sell trucks in 2023 is astounding once we ask: did TV ads in 1970 use songs from 1917 to sell products? The answer is a definitive "no"--the idea of using a song from 50 years ago was beyond absurd.